The orienteer, skier and cross-country skier Hanna Lundberg, the freeski skier Martin Nordqvist and the cross-country skier Lisa Ingesson will from now on be sponsored by LKAB. "We are delighted to have found three new promising talents from our locations who we can sponsor in their future endeavours," says Anna Skogh, head of sponsorship and community engagement.
For the general public, Hanna Lundberg (19), broke through with a bang this summer when, still a junior, she went on to win the World Cup in Idre. She eventually finished third in the overall World Cup for the season.
Hanna also has two World Junior Championship golds, one of them individual, in orienteering. Further more, she is also accomplished in ski orienteering, with three junior World championship golds and two silver medals from the senior World championships. Recently, she was selected for the junior World cross-country skiing championships, which are currently underway. A multi-talented athlete, in other words.
“Few things inspire me as much as when others believe in me, especially a local company which is also trying to put Norrbotten on the map. Being part of LKAB gives me the opportunity to put more focus on training and competitions. In other words, it’s an important piece of the puzzle to develop to the next level,” says Hanna Lundberg, who currently competes for OK Renen and Luleå Gjutaren
Martin Nordqvist, 18, is a free skier from Kiruna. He is in his third year at freeskiing high school in Malung, combined with an elite commitment. For this season, he has taken a place in the Swedish national team’s development team and thus represents Sweden at European cup level.
“LKAB’s sponsorship means a lot to me and my development. This support is an important piece of the puzzle for me to achieve my goals and make my dreams come true. I am particularly pleased to have the opportunity to develop a partnership with a local player and to showcase the LKAB brand internationally,” says Martin.
Our third and final new athlete is Lisa Ingesson, a cross-country skier born in Piteå, competing for Strömnäs GIF and studying at skiing high school in Gällivare. Last season, she helped win the junior World championship gold medal in the relay, while also finishing fifth individually.
“I am very proud and grateful to have LKAB as a partner. It is with my head held high that I say that LKAB is helping me and believes in me to become as good a skier as possible. My ambition is to be seen as one of the best in the world, which requires a lot from me while it is important to also have good, supportive and helpful sponsors. LKAB is just that,” says Lisa herself.
This year she was again selected for the squad that is now competing at the junior World championships in Norway, but illness put an end to her participation this time.
“It is important for LKAB to be able to support young athletes on their way to achieving their goals. Their successes inspire other young people here in Norrbotten, while giving LKAB’s brand visibility both nationally and internationally. That was on display this past winter, not least through our long-standing cooperation with sisters Hanna and Elvira Öberg, who have given us many reasons to celebrate recently,” Anna Skogh concludes.